Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none.
Beverage alcohol e-commerce platform company Thirstie on Tuesday announced the first-ever alcohol branded gift cards with major liquor brands.
A recent Thirstie poll of over 2,000 adult Americans 21 years or older found there is an overwhelming interest in liquor-branded gift cards. Given the choice, nearly twice as many consumers would give a gift card for alcohol over a bottle, according to Thirstie’s consumer survey conducted in Spring 2021 by Swytchback.
Additionally, high-income consumers’ demand for a top-selling vodka brand gift card is 84.4 percent, exceeding the demand for leading retail gift cards such as Apple at 76.9 percent and Starbucks at 76.5 percent. The survey also showed that 77 percent of consumers prefer premium and value branded gift cards, criteria that many liquor portfolio companies represent.
Thirstie’s technology platform connects beverage alcohol brands with consumers. Its gift-card solution is the first and only of its kind in the United States.
“We were working to solve for a very real pain point with our industry, which was how to most effectively drive consumers to adopt branded e-commerce storefronts,” said Thirstie CEO and co-founder Devaraj Southworth.
The unique card solution resulted from thinking completely out of the box and pushing the boundaries of innovation, he said. The innovative approach enhanced a consumer behavior that already exists, rather than trying to force consumers to try something completely unfamiliar to consumers.
Bringing the first and only liquor branded gift card solution to both the beverage alcohol and gift card industries will further connect consumers to Thirstie’s brand partners’ e-commerce experience, he explained.
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