The holiday season is fast approaching, and e-commerce retailers are gearing up with marketing strategies to make the most of this all-important period that, in some cases, can make or break a business.
It’s no secret that much of the money spent in retail e-commerce is transacted during the last few months of the year. That being so, businesses must take their marketing efforts especially seriously during this time.
As if things aren’t laborious enough for retailers and consumers during the holidays, this year the global supply chain disruption has sellers and shoppers on edge, with no solution in sight anytime soon.
To better understand how marketers should navigate this unusual holiday shopping season, the E-Commerce Times spoke with a variety of experts to get their perspectives on what makes for successful holiday e-commerce marketing — and how planning, implementation, and customer engagement is most important in these continually changing times.
Intense Competition
“This holiday season will be the first after companies have had time to adjust to the Covid situation, and where customers have moved much of their buying online,” said Nate Burke, CEO of Diginius.
“Demand is high, and competition is fierce, he told the E-Commerce Times. “Additionally, there are many supply chain disruptions in getting goods in the country and to customers. The e-commerce marketer that is fast and nimble has much to gain, whereas those that do not have integrated systems and ability to move quickly based on stock levels and supply chain issues stand to have a tough season.”
Marketing for this year’s holiday season will be different than any other, and there will be intense competition among e-commerce businesses.
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